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Five Retailers That Have Sucked It Up and Now Sell on Amazon

Staying alive is more important than pride.

Surrendering to the might Inc. (AMZN) - Get, Inc. Report is no longer a matter of pride, but a survival tactic for retailers. Sears  (SHLD) bit the bullet on July 20th and acquiesced, announcing that it will sell its Kenmore appliances on Amazon, including a new line of Kenmore Smart appliances featuring Amazon's Alexa. 

In honor of Sears Kenmore appliances having a brighter future, here are five other retailers with products that can be found on the e-commerce giant. 

Lululemon (LULU) - Get Lululemon Athletica Inc Report
The higher end fitness apparel company with a cult following also comes with Prime shipping. 

The heritage denim brand has fully accepted the digital age. 

Shoes and purses are better found amongst a larger assortment - perfect for Amazon. 

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Ulta (ULTA) - Get Ulta Beauty Inc Report
The beauty seller has an array of items available for those impulse purchases. 

Williams-Sonoma (WSM) - Get Williams-Sonoma, Inc. Report
Home goods are a hot ticket item for Amazon, schlepping kitchen items home from the store yourself is never fun. 

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