On June 23, Starbucks (SBUX) - Get Starbucks Corporation Report announced it is offering an Impossible sausage, egg and cheddar sandwich at a majority of its roughly 15,000 U.S. restaurants. The breakfast sandwich, which uses plant-based meat from Impossible Foods, is just the latest meatless breakfast offering from fast food chains.
"Impossible Foods is making plant-based foods that deliver unrivaled taste, nutrition and convenience. We’re excited to work with Starbucks, which shares our mission to make the global food system sustainable,” Impossible Foods CEO and founder Patrick O. Brown said in a press release.
Other fast food restaurants are also embracing the Impossible Foods and Beyond Meat (BYND) - Get Beyond Meat, Inc. Report brands as meatless options become more appealing for customers across America and as the fast food breakfast wars intensify.
Dunkin' (DNKN) - Get Dunkin' Brands Group, Inc. Report offers the Beyond Sausage Sandwich, which is available at more than 9,000 Dunkin’ restaurants across the U.S. Dunkin' pushed up plans for a nationwide rollout after the plant-based sausage sandwich became one of its top-selling menu items in Manhattan during a trial run in New York in July 2019.
Elsewhere, Burger King is offering the Impossible Croissan’wich for a limited time at participating locations. The chain began testing its new meatless breakfast sandwich in January in Savannah, GA, Montgomery, AL, Lansing, MI, Albuquerque, NM, and Springfield, IL. The sandwich is made with egg, cheese, a toasted croissant, and the Impossible Sausage.
The Impossible Croissan'wich should help Burger King compete in the crowded and competitive fast food breakfast space.
Finally, Carl’s Jr. offers a vegan Beyond Sausage Burrito and a Beyond Sausage Egg & Cheese Biscuit.
On June 23, Jim Cramer said Starbuck's choice to use Impossible Foods over Beyond Meat for its plant-based breakfast sandwich is a blow to Beyond Meat. While he noted that there are multiple ways to "skin the cat," Starbuck's deal with Impossible will have an impact on Beyond, though he couldn't quantify the whole impact just yet.
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