Facebook, Schwab & Salesforce are Must Own Stocks

While the progress of Instagram and Oculus have been fun to watch, Facebook's (FB) - Get Report advertising business has been the driver behind the stock's 16% rise thus far in 2016. And that's what Anthony Zackery, portfolio manager for Zevenbergen Capital Investments, will be focusing on. 'They have 1.7 billion users and advertisers have taken note of that,' said Zackery. 'They've shifted much of their digital ad spend to the platform, a statistic that hammers home Facebook's relevance is that 90 percent of incremental digital ad spend has gone to Facebook or Google. So for the long term you have to think about advertisers.' The Zevenbergen Growth Fund is down 4.5 percent so far in 2016, according to Morningstar. The $3.4 million fund large cap growth fund was launched in August of 2015. Zackery is also bullish on Salesforce.com (CRM) - Get Report , which has seen its shares rise four percent year-to-date. He said CEO MarcBenioff's inability to beat out Microsoft for LinkedIn in June will not be too much of a setback for the company.