In Compromise of Sorts, Facebook Allows Users to Mute Political Ads

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On June 16, Facebook  (FB) - Get Report announced it is allowing users to turn off all political ads. The feature comes as the social media giant faces growing pressure from critics to monitor and police misinformation, especially political ads with false or misleading messages.

“For those of you who’ve already made up your minds and just want the election to be over, we hear you — so we’re also introducing the ability to turn off seeing political ads. We’ll still remind you to vote,” wrote CEO Mark Zuckerberg.

The feature will roll out for some on June 17. It will be made available for all U.S. users over the next few weeks.

For years, Facebook has endured criticism for its policy that allows politicians to run political ads containing false information on its services.

On June 11, Joe Biden admonished Facebook about this in an open letter, in which he accused the company of failing to eliminate disinformation ahead of November’s election.

“[Facebook] continues to allow Donald Trump to say anything—and to pay to ensure that his wild claims reach millions of voters. SuperPACs and other dark money groups are following his example,” he wrote.

Facebook does not fact-check political advertising. Twitter  (TWTR) - Get Report, meanwhile, banned political ads in 2019. “We believe political message reach should be earned, not bought,” said CEO Jack Dorsey.

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