WhatsApp Launches Payment Function in Brazilian Market

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Facebook  (FB) - Get Facebook, Inc. Class A Report, which owns the messaging platform WhatsApp, has rolled out payment features for WhatsApp users in Brazil. Brazil is the platform's second largest market, with more than 120 million users.

On Monday, the company announced that customers will be able to send payments on WhatsApp, which is enabled by Facebook Pay

"We're making sending and receiving money as easy as sharing photos. We're also enabling small businesses to make sales right within WhatsApp," said Facebook's CEO Mark Zuckerberg in a Facebook post. "To do this, we're building on Facebook Pay, which provides a secure and consistent way to make payments across our apps."

It's worth noting that Facebook was initially planning to launch its WhatsApp Pay feature in India. It began testing the feature there in 2018, but could not roll out it out because of a regulatory battle. So, the company chose Brazil over India. 

"Sending money or making a purchase on WhatsApp is free for people," said WhatsApp. However, "businesses will pay a processing fee to receive customer payments, similar to what they may already pay when accepting a credit card transaction."

Facebook hasn’t announced rollouts of payment features in any other countries yet.

WhatsApp is one of the world’s most popular social networking apps with more than 2 billion users worldwide. Facebook acquired WhatsApp for more than $19 billion in 2014.  

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