Facebook is Going to Let Advertisers Target You Based on Location

Facebook is going to start allowing advertisers to target its users based on their locations. In a blog post, the social media network announced its new local awareness ads, designed to help local businesses reach more customers. The ads will let businesses show ads to people near their neighborhoods. The company says they're built to be more cost-effective than traditional advertising channels. When it comes to privacy, Facebook says advertisers select locations, not individuals and users will only see ads based on their recent location if location services are enabled on their phone. The ads will roll out to U.S. advertisers in the coming weeks.