2018 was a tough year for Facebook, as it was under heavy scrutiny due to multiple privacy scandals, but things may finally be turning around for the social media giant. Shares of the stock are up over 12% in the last month, amid multiple reports about Instagram Stories really starting to gain traction as a go to form of advertising.
As Zev Fima, Research Analyst at ActionAlertsPLUs, notes, "so long as Facebook is the platform, along with Google of course, that gives you the best return on investment, that's where advertisers are going to spend their money. So you have to just learn as an investor, especially as a longer term investor, which is what we preach for ActionAlertsPLUS members, drown out these negative headwinds and focus on the fact that there is still no better place, other than Google of course and Amazon is coming up a little bit, but there's no better place for an advertiser to get a better return on their investment."
Want to hear more about what Zev Fima and the ActionAlertsPLUS team is watching out for going into earnings? Listen to the full podcast below for more of what to pay attention to when Facebook reports earnings tomorrow, as well as what to expect from the other big tech names reporting this week, including Microsoft, Paypal, and Amazon.