Facebook Bans Deepfakes to Fight Misinformation

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Facebook (FB) - Get Report has banned deepfakes on its platform.

You might be wondering what deepfakes are, right?

Well, deepfakes are the computer-generated videos that are manipulated to look real or distort reality.

Facebook's VP of global policy management, Monika Bickert, announced the company's new policy on a blog.

"While these videos are still rare on the internet, they present a significant challenge for our industry and society as their use increases,"she said.

Facebook will be removing misleading manipulated media if the following criteria are met.

  • It has been edited or synthesized – beyond adjustments for clarity or quality – in ways that aren’t apparent to an average person and would likely mislead someone into thinking that a subject of the video said words that they did not actually say. 
  • It is the product of artificial intelligence or machine learning that merges, replaces or superimposes content onto a video, making it appear to be authentic.

However, the company made it clear that the policy 'does not extend to content that is parody or satire, or video that has been edited solely to omit or change the order of words.'

The social media giant is forced to address the issue of deepfakes as high-profile deepfake videos surfaced last year.

A deepfake video of its CEO Zuckerberg appeared on its Instagram platform, which the company declined to remove. The video was created by an Israeli startup company Canny AI.

Also, Facebook refused to remove an doctored video of House Speaker Nancy Pelosi where she was made to look like she was slurring.

The company's new policy is seen as a positive step in tackling fake information on social media, especially during this election year.