Social media giant Facebook (FB) - Get Report has acquired Eye Tribe, according to TechCrunch. The Danish startup specializes in eye-tracking technology to improve virtual reality. Details of the deal, including the price for the transaction, were not disclosed. Industry watchers believe the company will join Facebook unit Oculus' virtual reality system. Eye Tribe was founded in 2011 by two students at the University of Copenhagen to develop consumer-friendly eye-tracking technology. The company has developed separate products for both software developers and for consumers.
This article was written by a staff member of TheStreet.