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1870: Exxon and Mobil were both descendants of Standard Oil, established by John D. Rockefeller.

1904: Ida M. Tarbell's The History of the Standard Oil Co.  tarnished the reputation of Standard Oil.

The U.S. Supreme Court ruled that Standard Oil must be dissolved and split into 34 companies.

Two of these companies was Jersey Standard and Standard Oil Company of NY ( later Mobil).

2010: Jersey Standard used the trademark Esso, a pronunciation of the initials "S" and "O" ( Standard Oil) as one of its primary brand names.

1976: Exxon was unveiled as the new, unified brand name for all former Enco and Esso outlets.

1998: The Model 3 Exxon and Mobil merged forming ExxonMobil, the largest oil company and the third largest company in the world.

2008: ExxonMobil started selling its service stations. The usage of Exxon and Mobil brands was franchised to new owners.

Exxon Mobil Corporation a.k.a. ExxonMobil (XOM - Get Report) , is the direct descendant of Standard Oil. It was established by John D. Rockefeller.

Rockefeller was an American oil tycoon and, at that time, the richest person in history. Here's how he created the company we know today:

ExxonMobil History and Heritage

1870. John D. Rockefeller establish Standard and Oil

1882. Thomas Edison uses Standard and Oil to lubricate his first central generating system

1885. Headquarters moves to New York City

1911. Standard Oil breaks into many companies

1926. A new blend of oil created under the Esso Brand

1928. Amelia Earhart uses MobilOil for her historic flight

1959. "Put a tiger in your tank" is the new advertising slogan

1989. The Exxon Valdez incident

2002. Global Climate and Energy Project launches

For more on the company's history, watch the video above from TheStreet's new video series 'Behind the Label'.

How Did ExxonMobil Get its Name?

Well, there were a series of mergers that all let to 1999.

It was that year that the Exxon Corporation joined with Mobil Oil Corporation to form Exxon Mobil Corporation.

As you can imagine, all of these changes also meant a lot of changes to trademarks and advertising campaigns. 

In 1869 there was a Gargoyle.

Then, in 1991 there was a red flying horse. The Pegasus a symbol of power and speed was adopted as the company's trademark. 

And, of course, many of us remember the Tiger. It first appeared in the early 20th century and then reared it's head in the 50's. You might remember that familiar saying 'Put a tiger in your tank'.

Related. Stick to Larger E&P Outfits for an Oil Play, Plus a Trade on PLNT: Market Recon

Who is ExxonMobil's Competition?
Exxon trades on the NYSE under (XOM - Get Report) . The leading oil company is now headquartered in Texas. It's competitors includes Chevron Corporation (CVX - Get Report) , Valero VLO and BP (BP - Get Report) .

Want to find out which stocks are in Jim Cramer's Action Alerts Plus Portfolio? Click here.

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