Eventbrite (EB) shares surged 65% Thursday as the event management and ticketing website made its debut as a public company on the New York Stock Exchange. 

Brian Irving, chief brand officer at Eventbrite, attributes some of the company's success to an increase in experiential spending among consumers.

With the rise of digital platforms and devices, Irving said consumers are looking to balance that time with actual experiences, which hits the company's core competencies.