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Elon Musk Might Actually Have a Plan for Twitter, He May Just Be ‘Ahead of His Skis’

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Elon Musk's harsh ultimatum for Twitter  (TWTR) - Get Free Report employees earlier this week has sparked a mass exodus from the company, with workers leaving in droves. This new wave of departures has raised concern that the company may be on its final legs, even prompting the hashtag #RIPTWITTER to trend on the platform. TheStreet's Martin Baccardax explains why Musk, who's seen wild success in the past, could actually have a legitimate plan for the social media giant, but may just be ahead of his skis. 

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MARTIN BACCARDAX: To be charitable, and I'm more than willing to do this from Mr. Musk because he's had such great success in other companies. He may just be ahead of his skis in terms of what he wants from his employees. And he may be using colorful language that he hopes is sort of motivational, rather than threatening, where his employees see him as maybe a cartoon character right now and not necessarily somebody who's had this kind of success. Now, it's his responsibility to bridge that gap in perception.

There's no question about it. But if we are to give him the benefit of the doubt, we might say, that this language is more aligned with his attempt to motivate and drive growth rather than to kick people out the door and do things his own way. I certainly hope that that's the case, and if so, he can moderate his language and bring investors, excuse me, and bring engineers and other employees back into the fold.

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