Santa's sleigh isn't the only thing flying this holiday season. Drones - flying devices that often carry cameras and can be navigated remotely by smartphones or controllers - have 'taken off' as popular gifts as novices have become just as interested in the devices as serious hobbyists. The demand has grown as the industry and government are working together to address safety concerns. Drone makers say they have put safety measures in place to prevent accidents. Drone makers DJI, Parrot and 3D Robotics - have formed a coalition to lobby the FAA to help develop standards for personal drone use. Drone industry officials say they are teaming up with the U.S. government and model aircraft hobbyists to launch a safety campaign.