Don't Be Surprised By Chipotle's Guidance for Higher Costs, Jim Cramer Says

Chipotle expects higher marketing costs.
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TheStreet's Action Alerts PLUS Portfolio Manager Jim Cramer said investors shouldn't be surprised about Chipotle's (CMG) - Get Report expectations for higher costs. 

Cramer said the restaurant's marketing costs can go down once people have forgotten about its E. coli outbreak.