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Dollar General's History: How it Started With $10,0000

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According to analysts at JP Morgan, Dollar General (DG) is headed into a new stratosphere of growth.  TheStreet's Jacob Sonenshine writes about it here Dollar General's Price Target Raised to $133 at JPMorgan.

Today the company reportedly has more than 15,400 stores in 44 states. But, it wasn't always the retail giant it is today.  In fact, the company got it's start during the Depression.

Dollar General's History

Here's a brief timeline:

It was the year 1939 when James and Cal Turner - with an investment of $5000 each - opened a general store chain, J.L. Turner and Son, in Scottsville, Kentucky. 

Their business continued growing and by the mid 1950s,  they were able to spread their wings to 35 department stores in Kentucky and Tennessee.  

During that time, Cal Turner conceptualized selling goods for a dollar, which gave birth to Dollar General  (DG)  .

And rest, as they say, is history. 

Dollar General's Competitors

The reasonably priced retail sector has plenty of competition.  Some of Dollar General's  competitors include Target (TGT) , Walmart (WAL) , Amazon (AMZN) and Dollar Tree (DLTR)

Related. I Wouldn't Blame Anyone for Taking a Small Shot at Dollar General 

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