This time, it's different. Axe, a popular deodorant company, is bringing dogecoin into the limelight again as it dropped Axe Dogecan on Tuesday, July 20.
The company says that Axe Dogecans are not available for purchase.
"There will be a limited quantity distributed on a first-come, first-serve basis," the company's representative told TheStreet over email. "Those interested in receiving one of the AXE DOGECAN’s can complete the required details on...Axe.com to receive their free, AXE DOGECAN. The cans will be directly shipped to those who sign up to receive one via the microsite."
“The overwhelming response from AXE fans and Dogecoin enthusiasts blew us away and in turn, decided that creating a limited drop of AXE DOGECANS was something we wanted to do for both AXE and Dogecoin loyalists," said Mark Lodwick, Axe's brand director.
Axe toyed with the idea of Dogecan for the first time on April 20. The company hinted that they would introduce Dogecan if the price of Dogecoin hits $1.
But, despite the cryptocurrency being unable to reach the $1, as many had hoped, Axe proceeded with Dogecan anyway.
Crypto enthusiasts, especially dogecoin supporters, have been tweeting with the hashtag Dogecan ever since.
"#Dogecan rise again," tweeted Dogecoin millionaire Glauber Contessota.
Dogecoin's price peaked at over 70 cents in May. However, it has plunged to less than 20 cents.