Disney Unveils Plans to Build a $5.5 Billion Chinese Theme Park
Disney (DIS) is making its largest-ever foreign investment in China, but will Chinese consumers fall in love with Mickey?
Disney (DIS) is taking its theme parks to the Chinese market. The movie giant is scheduled to open its Shanghai park in the spring of 2016, featuring Tomorrowland, Treasure Cove and Mickey Mouse adventure sections, designed to bring the Disney brand to middle class Chinese families. Characters from Star Wars and Marvel comics will also appear. Disney is partnering with local Chinese developers to build the 20 square kilometer, $5.5 billion project which represents the company's largest ever foreign investment. Walt Disney CEO Bob Iger announced that he hopes to blend the Disney experience with authentic, Chinese culture and is bullish on China's future prospects. TheStreet's Amelia Martyn-Hemphill reports from New York.
