Skip to main content

Disney, Hasbro, Mattel, Electronic Arts Could Soar on Star Wars

‘Star Wars: The Force Awakens’ is expected to bring in $2 billion in sales globally, which could bode well for a host of well-known stocks.
  • Author:
  • Publish date:

‘Star Wars: The Force Awakens’ is expected to bring in $2 billion in sales globally, which could bode well for a host of well-known stocks. Most notably, Disney (DIS), which acquired the maker of Star Wars, Lucasfilm, for $4 billion back in 2012. Since the start of the year, Disney shares are up 19 percent as excitement about the film reaches fever pitch. And merchandise sales tied to the film are expected to reach $5 billion, according to analysts at Macquarie Securities. The movie’s December 18th release is conveniently timed with the busy holiday shopping season. 'My view on Disney has been like Apple (AAPL),’ said TheStreet’s Jim Cramer. ‘It's a long-term hold - don't trade it, hold it. Because the company keeps inventing.' Toy maker Hasbro (HAS) sells the Lightsaber - a Star Wars classic. Hasbro's third quarter revenue in its 'boys' category rose 24 percent year-over-year to just shy of $600 million, driven in part by Star Wars merchandise. Year-to-date, Hasbro shares are up almost 22 percent. Mattel (MAT) shares could also go into overdrive. The toy maker boasts Star Wars themed Hot Wheels cars. In fact, the toy giant's 'wheels' category saw a 19 percent rise in revenue during the third quarter. TheStreet’s Scott Gamm has details from New York.

TheStreet Recommends