There's word that Disney (DIS) - Get Report is experimenting with facial recognition to see how audience members react to movies. The technology is called "Factorship Variational Autoencoders'. It uses an algorithm that Mashable reports is able to predict how a member of the audience will react to the rest of a film after analyzing facial expressions for just 10 minutes. Disney is working with Caltech on the project which was unveiled at the IEEE Computer Vision and Pattern Recognition Conference last week in Burbank, California. A Caltech professor involved in the technology said in a press release that people don't always say they are happy, sad or scared so this will help Disney better understand true human reaction to its films. It's unclear exactly how Disney would use all of the data collection with facial recognition or how it may impact the creative control of directors, actors and writers.
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