Did the Decline of the Pillsbury Doughboy Start in 2012?
There is reason to believe the love affair with Pillsbury is dying, likely due to a 2012 decision to reduce the package sizes of its cake mixes.
A walk through the aisles of Walmart (WMT) or Target (TGT) will now yield gluten free Pillsbury dough and low fast cinnamon rolls. But at its very core, Pillsbury is known for its baking mixes, frosting, and flour. But, there is reason to believe the love affair with Pillsbury in its go-to categories may be on the decline. Belus Capital Advisors' Brian Sozzi says, the beginning of the end may have been a 2012 decision to reduce the package size of its cake mixes which served as a price increase to the consumer. Sozzi dives into the brand's recent financials, and breaks down why Pillsbury may be falling on hard times unbeknownst to many.
