Cyber Monday Gears Up Momentum To Get Online Shoppers Hyped

After a busy holiday weekend in shopping malls, millions of Americans are expected to log on and keep shopping on the day dubbed Cyber Monday. The Monday after Thanksgiving has been the biggest online shopping day of the year since 2010 and could take on added importance after a Thanksgiving weekend that saw fewer shoppers and lower spending than last year, according to some estimates. Retailers have been pushing deals all month and particularly the past week, hoping to spur customers to spend. That may have taken away some spending from Thanksgiving weekend. Research firm comScore expects people to spend about $2.5 billion on Cyber Monday. The name 'Cyber Monday' was coined in 2005 by the National Retail Federation's online arm, Shop.org, to encourage people to shop online. After retailers revved up deals for the day, it became the busiest online shopping day in 2010. The name was also a nod to online shopping being done at work, where faster connections made it easier to browse, less of a factor now. Cyber Monday comes after a weekend that saw 5.3 percent fewer shoppers and 11 percent less spending, according to estimates by the National Retail Federation.