CVS Bans Photo Manipulation on Beauty Products, What You Need to Know

CVS bans photoshopping photos on its beauty products. Could it have a ripple effect for its suppliers like Procter & Gamble? Watch the video to learn more.

Author:: Julie Iannuzzi
Publish date:: Jan 17, 2018 7:44 AM EST

Video Transcript:

CVS Promotes Truth-In Photos

CVS (CVS) - Get Report Bans Beauty Product Photo Manipulation by 2020 On Monday.

The nation's largest drug story chain announced a new marketing strategy Beauty product photo alterations and manipulations will be eliminated.

"CVS Beauty Mark"

CVS brand beauty product photos in stores and online will have a "CVS Beauty Mark".The transparency label will indicate to customers that the photos have not been retouched.

Maybelline, L'Oreal, Procter & Gamble, Johnson & Johnson

CVS hopes to sway suppliers and those who don't comply by 2020 will be labeled "digitally modified". Suppliers include Procter & Gamble (PG) - Get Report , Johnson & Johnson (JNJ) - Get Report , Unilever (UN) - Get Report , L'Oreal and Maybelline.

CVS operates about 10,000 pharmacy drug stores and makes over $3.4 billion from its beauty products.

Subscribe to TheStreet on Youtube

Watch More with TheStreet: