CVS Promotes Truth-In Photos
The nation's largest drug story chain announced a new marketing strategy Beauty product photo alterations and manipulations will be eliminated.
"CVS Beauty Mark"
CVS brand beauty product photos in stores and online will have a "CVS Beauty Mark".The transparency label will indicate to customers that the photos have not been retouched.
Maybelline, L'Oreal, Procter & Gamble, Johnson & Johnson
CVS hopes to sway suppliers and those who don't comply by 2020 will be labeled "digitally modified". Suppliers include Procter & Gamble (PG) - Get Report , Johnson & Johnson (JNJ) - Get Report , Unilever (UN) - Get Report , L'Oreal and Maybelline.
CVS operates about 10,000 pharmacy drug stores and makes over $3.4 billion from its beauty products.
Subscribe to TheStreet on Youtube
Watch More with TheStreet:
- The Dollar Will Be Replaced By Gold And Cryptos By 2040 - Robert Kiyosaki
- Wendy's CEO: Here Is What Our Future Looks Like
- Lamborghini CEO Reveals the Future of the Supercar
- Watch: Meet This New ETF Tracking Blockchain Related Companies Like IBM