Get your groove on.

Ben Midgley, CEO of Crunch Franchise, sat down for an interview with TheStreet to talk about the future of fitness and how technology is changing the space.

He was very bullish on the idea of building brand loyalty.

Midgley wants Crunch gyms to become the Starbucks of fitness. "I think it has that much member appeal," he said.

The company, which was founded in 1989. focused on "boutique fitness classes" and built out the brand. Now, the company has the brick-and-mortar businesses to back up the brand.

The company grew to 30 clubs and then decided to franchise--which is where Midgley comes in. The franchise brand has grown to have around 300 gyms around the world. 

"Overall, it's a fantastic opportunity if you do it right," Midgley says about franchise owners. 

 

More from Video

U.S. Stocks Bounce Ahead of Fed Rate Hike Comments -- One Key Trend to Remember

U.S. Stocks Bounce Ahead of Fed Rate Hike Comments -- One Key Trend to Remember

How to Retire Rich - 25 of the Best Secrets We Learned in 2018

How to Retire Rich - 25 of the Best Secrets We Learned in 2018

All That Glitters Should Be In Your Retirement Portfolio: Ask Cramer

All That Glitters Should Be In Your Retirement Portfolio: Ask Cramer

Trade and Tariffs Could Impact the Yield Curve -- Here's How

Trade and Tariffs Could Impact the Yield Curve -- Here's How

Striking Options: A Volatile December in Equities with Eyes on the Fed

Striking Options: A Volatile December in Equities with Eyes on the Fed