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Who’s Laughing Now? Crocs Make a Coronavirus Comeback

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Who’s laughing now? It turns out sales of crocs—the notoriously ugly-but-useful clogs—are booming during the coronavirus pandemic. Great for wearing at home, in the garden, or at essential jobs, the footwear brand Crocs  (CROX)  is seeing a rise in sales as Americans shelter-in-place.

In fact, Crocs was the only top footwear brand to have rising sales in both March and April, and the clog-maker posted a 14% sales increase from March 2019, according to The Wall Street Journal.

Across numerous earnings reports, clothing and accessories were among the lowest performing divisions as the coronavirus pandemic forced the majority of the world to stay at home. 

Crocs Treads Higher on Stronger-Than-Expected Earnings, Revenue Outlook

What's more, Google searches for Crocs touched a 15-year high in April and the shoes are on Amazon's bestseller lists.

Other shoe brands, like Nike and Footlocker, have taken big hits during the pandemic. Sheepskin-boot-maker Ugg saw sales rise in April.

On Tuesday, analysts with BMO told clients to buy the stock.

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