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Consumers Seek a Better Balance with Technology in 2014

Ford futurist Sheryl Connelly discusses the top trends expected for 2014 and how they will affect what consumers will want to buy in the coming year and beyond.

Ford Motor Company has just released its 2014 trend report on ten global consumer micro trends for the new year. Ford futurist Sheryl Connelly discusses the top trends expected to take shape in 2014 and how they will affect what consumers will want to buy in the coming year and beyond. Connelly reveals how Ford monitors shifts in social, technological, economic, environmental and political areas and what the company hopes to learn from what she says is the biggest global consumer trend for 2014 -- consumers' desires to seek a better balance of technology and spending time off-line.

Brittany joined TheStreet.com TV in November 2006 after completing a degree in Journalism and Media Studies at Rutgers College. Previously, Brittany interned at the local ABC affiliate in New York City WABC-TV 7 where she helped research and produce On Your Side, a popular consumer advocacy segment.

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