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Jim Cramer Explains How to Attract Millennial Investors

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Curious about how companies can better attract millennial investors? 

Jim Cramer has some thoughts about what millennials want when it comes to investing. 

And it's more than just being more eco-friendly, although that's a huge part. 

Here's what Cramer had to say on the topic:  

"I think that sustainability is a way to bring in millennial investors, staying out of landfills, so to speak, sticks with millennial investors. I think equal opportunity...I think understanding the need to be fresh and natural with millennial investors--hence Chipotle (CMG) - Get Chipotle Mexican Grill, Inc. Report , the number three gainer in the S&P 500 this year. And so I, I think it's very important," said Cramer. 

"My generation thinks about earnings per share. And what I'm saying is you have to factor, you have to factor this into buys now because the millennials, it's why fossil fuels I think are so damned," he continued. 

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