In the wake of national protests against systematic racism, many companies have begun addressing racist images, stereotypes, and logos that are connected with their brands.
On June 25, Unilever (UN) - Get Report announced it is removing the words ‘fairness’, ‘whitening’ and ‘lightening’ from its products. The company is also dropping the word ‘Fair’ from its ‘Fair & Lovely’ skincare brand, as critics say that it promotes "anti-blackness sentiments amongst all its consumers."
In response to the criticism, Sunny Jain, president of Unilever’s beauty and personal care division, said, "We recognize that the use of the words ‘fair’, ‘white’ and ‘light’ suggest a singular ideal of beauty that we don’t think is right, and we want to address this. As we’re evolving the way that we communicate the skin benefits of our products that deliver radiant and even tone skin, it’s also important to change the language we use."
Other companies have also taken this issue seriously. Earlier, Johnson & Johnson (JNJ) - Get Report announced that it would stop selling skin-whitening creams in Asia and the Middle East. And on June 17, Quaker Oats announced that the Aunt Jemima brand would receive a new name and image.
"We recognize Aunt Jemima's origins are based on a racial stereotype," said Kristin Kroepfl, Chief Marketing Officer at Quaker Foods North America. "While work has been done over the years to update the brand in a manner intended to be appropriate and respectful, we realize those changes are not enough."
Watch the video above to see which other companies are addressing this issue.
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