Another Chapter In the Streaming Wars: Comcast Is Reportedly In Talks to Buy Xumo

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The streaming wars are still upon us.

Apple  (AAPL) - Get Apple Inc. (AAPL) Report and Disney  (DIS) - Get Walt Disney Company Report aren't the only companies that developed their own streaming services.

Media giant Comcast  (CMCSA) - Get Comcast Corporation Class A Report--which owns NBCUniversal--is reportedly looking to buy Xumo.

Xumo is a free, ad-supported video streaming service.

The Wall Street Journal first reported the possible deal.

According to the Journal, the financial terms of the deal could not be determined. The talks are also reported to be exclusive.

NBCUniversal is gearing up to launch its own streaming service, Peacock, in April of 2020.

The service will directly compete with Disney+, Apple TV+ and Netflix  (NFLX) - Get Netflix, Inc. (NFLX) Report.

Both Apple and Disney's streaming services have been in the headlines for the past couple of months as investors wonder whether or not Netflix can hold its own against media giants--especially one such as Disney, which had a full library of its own TV shows and movies that were made available the day it launched back in November.

The reason for Comcast's interest? Well, Xumo could provide technical and business support for Comcast's streaming efforts.

In the past year, Comcast is up around 30%.

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