Coca-Cola and Keurig Unveil 'Kold’ Machine to Rival Sodastream

Coca-Cola (KO) and Keurig Green Mountain (GMCR) are teaming up and introducing the ‘Kold’ machine, which debuts in stores like Walmart (WMT) and Target (TGT) on Tuesday for $369.99.
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Coca-Cola (KO) and Keurig Green Mountain (GMCR) are teaming up and introducing the ‘Kold’ machine, which debuts in stores like Walmart (WMT) and Target (TGT) on Tuesday for $369.99 in an effort to compete with Sodasteam (SODA). But the cost of the ‘Kold’ machine is significantly higher than Sodastream's device, which sells for around $100. Keurig is expected to spend $100 million this year and next year on the new machine. The flavors from Coke will be Coca-Cola, Diet Coke, Sprite and Fanta. Coca-Cola also tells TheStreet that Vitaminwater and energy drink flavors will be unveiled next. Coca-Cola owns at 16 percent stake in Keurig. Shares of Coca-Cola were flat in midday trading on Tuesday, while Keurig Green Mountain shares added 1.3 percent. TheStreet’s Scott Gamm reports from New York.