Cinco de Mayo Kicks Off 120 days of Summer for Constellation
Corona beer sales have increased for Constellation Brands, but it also hopes its other Mexican beer Modelo Especial will become more popular as well.
Cinco de Mayo is the kickoff to 120 days of summer for Corona beer owner Constellation Brands. CFO Bob Ryder says the company will continue to increase its media spending because it delivers increased sales. Corona beer sales have increased for Constellation, but it also hopes its other Mexican beer Modelo Especial will become more popular as well. Constellation's goal is for Modelo Especial to become the second most imported beer. Corona is currently the fifth-best selling beer.
