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Speaker 1: (00:00)
It's no secret the tech titans like Google, Facebook and Amazon, want as much data about you as possible and while we still have no idea how digital privacy will evolve, one thing is for certain, there's a real need for technology that knows as little about us as possible. Enter Goop. No, we're not talking about Gwyneth Paltrow's lifestyle brand. This is a local Chinese based messaging and social media platform. Take a look.

Speaker 1: (00:27)
In case you're not fluent in Chinese. Here's the back story. The company was founded in 2016 and it's reportedly the goto social app for university students in Hong Kong. Unlike Snap, Messenger or WhatsApp, this app actually hides the user's identity and in case you're wondering, it doesn't scrape or collect the user's data. While you're probably thinking how? Let's just say it is crazy encrypted. Executives claim that they couldn't determine the user even if they tried unraveling the code for months and months. As for the experience, users stay anonymous when they post messages, their identities are swapped with emojis. Think Reddit, it's like a bulletin board that users can ask a question, start a topic or just participate. This is especially important when the topics crossed the line by speaking against their own government. Their motto here in Goop, all group members chat anonymously, no shy, no pretending. Finally, a place to be for yourself. Maybe Tech Titans in the US should take note.

Facebook (FB - Get Report) , Google (GOOG - Get Report) , Amazon (AMZN - Get Report) - all of these tech titans have had their share of data privacy issues at one point or another.

And even though we have no idea how data privacy will eventually evolve...

It should come as no surprise that there's a real need for technology that knows as little about us as possible.

Well, you're in luck.

Let us introduce you to GOOP - no, no not Gwyneth Paltrow's lifestyle brand GOOP, but a local Chinese-based messaging app that's crazy encrypted.

I'm sure you have a lot of questions.

You are probably asking yourself, "What is this?" or "How does it work?"

Well, here's what you need to know about the Chinese messaging app making waves across the globe. 

Watch the video above to learn more.

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