"Being public gives us the opportunity to be better known to people for what we're going to do which is direct to consumer online video business - think Netflix (NFLX) - Get Report for the Chicken Soup for the Soul type content," said CEO Bill Rouhana, adding that many people know the brand from the decades of best-selling books it publishes.
The IPO is a Regulation A+ offering, which is more flexible than a regular IPO that requires a "quiet period."
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Editors' Pick: Originally published Aug. 20.