Cass Sunstein Explains Why the Smartest CEOs Lead From Behind

The best CEO's 'lead from behind' when it comes to making big decisions, said Cass Sunstein, author of 'Wiser.' Sunstein added that Google and Intel are examples of companies where the executives wait to hear from their employees before weighing in, so as not to negatively influence the decision making process. Groups often amplify instead of fix individual errors in judgement in Sunstein's opinion, and they often emphasize what everybody knows instead of sharing critical information held only by a few. He said one way to get groups to make better decisions is to use a tournament with prizes, a model successfully employed by Netflix.