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Jim Cramer: I wanna introduce Bill Newlands who's president and chief operating officer of Constellation Brands STZ, frequent [00:00:30] Constellations is a frequent guests on Mad Money and frequent guest of my bar in in Brooklyn.

And then we have Bruce Linton, CEO of Canopy Growth. You might have just seen yesterday on Mad Money. We got a lot to talk about, this is gonna be very exciting and a panel and I think a fast moving panel. I wish we had more time, I said, I already complained about that but we gotta get going. This is serious business. We're gonna unpack the trends, both in alcohol which in [00:01:00] Consolation's world is still growing like mad. But of course, cannabis. But to get things going, let's have a look at the creative side of Canopy. And this was put forward in their annual general meeting. Go ahead.

Video: What's [00:01:30] the code again? Bruce, same as last month. 420. Should we change that sometime? No. So I've been to Saudi Arabia, I wanna get too crank, you know what I mean? We have hundreds of thousands of those guys. Are you ready for takeoff, baby? Yes sir.  Well, away we go. Hey Vic, how are we doing on the count? 99,996, 99,997, 999, ] oh no. Dude. I lost count. No. We're gonna have to start again. No. Flight 420, you're clear for takeoff. VS 420, ready to push off. The clones transferred to Columbia. See you in the sky. Oh, man. You know what time it is? It's 420, baby. Columbia, you all gotta wait. We'll get back. Bruce where is the shipment? I don't know.

Jim Cramer: Alright. Bruce, why don't you just describe to us what we just saw and who those people were, because I thought this was funny but at the same time I recognize that this is really, a really kind of a, again, a metaphor of what this industry, what's happening?

Bruce Linton: Alright, so in Canada we have a lot of regulations, right? If there's a rule missing we just ask for it and they make a new one, or an additional one. And the rule say's for a premise where you grow cannabis, you can't have a single plant in it until the whole place is securitized and there's a method by which you can keep track of the plants. And so, when we got that in February and then again in April for our site in British Columbia, which the first one we moved plants to is one point three million square feet of greenhouse. And then the second site is one point seven million square feet of green house. And the cool thing about that size of a greenhouse is you can actually see the curvature of the earth inside the green house. It's a true story.

And [00:05:00] so, when we needed to move the plants over, we had to take them in two shipments. And what we wanted to do was create an image and a PR around it. So we had Snoop go in. But the other actors you may not know are internationally renowned from Greenhouse Seeds from DNA and so what we did is we tried to make this feel like it's actually a really credible narrative to the people who are inside cannabis. And to the people who are socially aware and say, "Snoop's interesting." Because what it did is it brought a while lot of people from Europe and the U.S. along to understand our brand. [00:05:30] And so, when they see that, they go, "oh, that's Dawn. Oh, that'," and so all the people who are moving the plants are highly known cannabis people.

And so it's a really important thing, right, you wanna open the door, lay the carpet out and say, come on over, quit buying form the other guy and buy from the legal guy.

Some of the old fashioned taboos around cannabis are quickly disappearing.

In fact, there's so much happening in the cannabis space, that TheStreet's founder and Action Alerts Portfolio Manager, Jim Cramer, made it one of this big themes at his recent Bootcamp for Investors in New York.

Bill Newlands, the COO of Constellation Brands (STZ - Get Report) , sat down with Cramer to talk about the alcohol company's push into cannabis. Canopy Growth (CGC - Get Report)  CEO Bruce Linton also joined the two for the exclusive, standing-room-only conversation.

Cramer kicked the conversation off with a video from Snoop Dog. And while the promotion was humorous, it also struck a serious cord. "I thought this was funny but at the same time I recognize that this is a metaphor of what's happening in this industry," Cramer said.

Bruce Linton responded "Alright, so in Canada we have a lot of regulations." He added, "The rule says for a premise where you grow cannabis, you can't have a single plant in it until the whole place is securitized and there's a method by which you can keep track of the plants."

Linton continued, "When we got that in February and then again in April for our site in British Columbia... the first one we moved plants to... is 1.3 million square feet of greenhouse. And then the second site is 1.7 million square feet of green house. And the cool thing about that size of a greenhouse is you can actually see the curvature of the earth inside the green house. It's a true story."

So, when it was time to move the plants over, Canopy wanted to make sure there was credibility behind their effort. So, what did they do?

"What we wanted to do was create an image and a PR around it. So we had Snoop go in. But the other actors you may not know are internationally renowned from Greenhouse Seeds from DNA and so what we did is we tried to make this feel like it's actually a really credible narrative to the people who are inside cannabis."

"To the people who are socially aware and say, 'Snoop's interesting.'" 

Linton added "And so it's a really important thing, right, you wanna open the door, lay the carpet out and say, come on over, quit buying form the other guy and buy from the legal guy."