Canopy Growth's (CGC - Get Report) story isn't defined by quarterly financial released. At least not yet.  

Shares were rising in Thursday trading ahead of its earnings after the bell. What's driving it? Read TheStreet's take Canopy Growth Gets Shareholder OK for Acreage Deal, Rises Ahead of Earnings.

Canopy has some built in advantages over cannabis competitors.  Watch the video as TheStreet's Tony Owusu breaks down these factors.  Here are a few: 

Constellation Backing
The biggest thing Canopy Growth has going for it, which its competitors lack, is the backing of an already established brand like Constellation. The beer and spirit maker invested $4 billion in the company . This bet by the $35 billion company certainly allows investors to rest easier as Canopy now has the cash on hand to expand as it sees fit.

International Expansion
Speaking of expansion, Canopy easily has one of the broadest international networks, with footprints in Spain, the U.K., Germany, South Africa, Brazil and Chile among others. In June, the company's $3.4 billion option to buy Acreage Holdings was approved by shareholders, giving Canopy a foothold in the lucrative U.S. market.

Market Share Lead
When Constellation held its earnings call at the start of the year, the company estimated that Canopy would reach a market share above 30% in Canada this year. Canopy currently has a market share of 36%, according to Market Realist.


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