Can Fox News Escape The O'Reilly Scandal Unscathed?

21st Century Fox (FOXA) - Get Report  is betting that its advertisers and its viewers will stick with Fox News after the company on Wednesday dismissed star anchor Bill O'Reilly, some nine months after its longtime chairman, Roger Ailes, was forced out of the company also amid multiple allegations of sexual harassment and loathsome conduct.

"Scandals like this would destroy 99% of brands," said Drew Train, a managing partner at Oberland, a New York branding agency specializing in nonprofits and social responsibility. "If this is Nike's CEO and Michael Jordan in the 1990s, good-bye; hello, Reebok."

READ MORE: Can Anything Dent the Fox News Brand?

This article was written by a staff member of TheStreet.