view transcript

1895
Joseph Campbell's company begins selling the first ready-to-eat tomato soup.

1897
John T. Dorrance developed a method for condensing soup by halving the quantity of its water.

1898
Executive Herberton Williams convinced Campbell to adopt a red and white color scheme, after admiring the Cornell University football team's uniforms.

The label also includes the gold medal that Campbell's won at the 1900 Paris World's Fair.

1904
Campbell created the "Campbell Kids" for streetcar advertisements.

1935
Campbell begins radio advertising with its "Mmm Mmm Good" jingle.

Ronald Reagan was a spokesman for V8 when Campbell's acquired the brand in 1948.


In 1962, artist Andy Warhol integrated the Campbell's soup can into a series of pop art silkscreens.

2017
Campbell's announced the agreement to acquire the snack company Snyder's-Lance for $4.87 billion.

Canned soups are ubiquitous in every household.

But, did you realize that Campbell's Soup Company (CPB - Get Report) was founded over 150 years ago? Canned soup itself is over 120 years old.

It goes back to 1895, when Joseph Campbell, a merchant from New Jersey, started selling them.

And the rest, they say, is history.

The Campbell Soup Company, now sells canned soups and related products in more than 110 countries around the world.

And, in 2017, Campbell's announced an agreement to acquire the snack company Snyder's-Lance for $4.87 billion.

Watch a full history of the company in the video above. 

Watch More of TheStreet's new video series Behind the Label: