Video: Cadillac's 'Netflix' Car Subscription Program Costs $1,800 Per Month
Cadillac is taking a page from Netflix's book. For $1,800 a month, subscribers to "BOOK By Cadillac" have access to a host of luxury Cadillac models for 30 days in a row. Users can swap vehicles 18 times annually.
Cadillac is taking a page from Netflix's (NFLX) - Get Report book.
For $1,800 a month, subscribers to "BOOK By Cadillac" have access to a host of luxury Cadillac models for 30 days in a row. Users can swap vehicles 18 times annually.
Johan de Nysschen, Cadillac's president, expects growth in this model. "We bring the car to you at your convenience," he said. "It's a new way of experiencing vehicle ownership."
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