Build-A-Bear (BBW - Get Report) is in the business of selling memories.

But just how did the global brand become so popular among kids, and even parents?

Maxine Clark, the company's founder, quit her corporate job at Payless in 1996 to chase the idea of a single stuffed-animal factory. In 1997, the first Build-A-Bear store opened in the St. Louis Galleria mall and quickly became a huge hit.

Now over 20 years later, the brand has grown into a multi-million dollar retail company, and has surpassed retail giants like Claire's, Payless, and Toys R' Us, all of which have shuttered its stores. 

From going public on the New York Stock Exchange in 2004 to partnering with major brands like McDonald's  (MCD - Get Report) and Nintendo (NTDOY) , the company has hit quite a few milestones along the way.

Watch the video to find out some more of its key moments in its history.

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