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Super Bowl Commercial: Budweiser's 'Typical American'

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Budweiser  (BUD) - Get Anheuser-Busch Inbev SA Sponsored ADR (Belgium) Report has spent more money advertising than any other company in the history of the Super Bowl. Anheuser-Busch/InBev became the Super Bowl’s exclusive beer sponsor in 1988. 

Even if you aren’t a huge Budweiser fan, you have to admit many of its famous commercials have become woven into the fabric of American popular culture.

Budweiser has bought advertising at every single Super Bowl since its inception. It has produced 135 different commercials for a whopping 4,380 combined seconds of television advertising, according to AdAge. In total it has spent $449.5 million (adjusted for inflation).

Its newest ad, titled "Typical American," was released prior to the big game on Sunday February 2, 2020. Throughout the ad the narrator lists common complaints about “Typical Americans” but what is shown on screen demonstrates how we can debunk these stereotypes.

Here is a transcript and what is shown on screen during Budweiser’s “Typical American” Super Bowl LIV commercial:

“They call us typical Americans, maybe because we live typical American lives." "Like this typical American, showing off his strength. So typical"

A firefighter carries a fire hose, silhouetted buy a large, glowing orange fire that’s behind him.

“Look at him, touching other people’s things.”

A man pushes a car stuck in the snow.

“Always so competitive.”

A woman with a disability finishes a race and ends at the finish line in tears.

“Typical Americans, showing up uninvited.”

A U.S. Army Reserve veteran surprises a doctor at his office. The two end in a tearful hug.

“Removing their clothes in public.”

Cell phone video shows a man literally taking the shirt off his back and putting it on a man in need on a subway train.

“Yelling and being loud.”

Protesters take to the streets, marching for change.

“Just look at them.”

A man stands in front of a line of police officers who are holding shields. He’s wearing a ‘Free Hugs’ shirt and giving the peace sign with his hands.

“Thinking they can save the world.”

The man and one of the officers hug.

“Typical Americans, always celebrating with their typical American beer.”

The U.S. Women’s Team celebrates winning the World Cup and the Washington Nationals celebrate their first World Series win—both spraying bottles of Budweiser. 

“So, next time someone labels you typical, show them what typical can do.”

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