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British Bank Atom Adds Will.i.am To Their Board

Atom Bank is adding some star power to its ranks

Atom Bank is adding some star power to its ranks - former Black Eyed Peas musician Will.i.am.

The U.K. challenger bank said it has appointed the rapper to the role of Strategic Board Advisor. In the new role Will.i.am will provide the bank "with an external perspective on culture, philanthropy and technology."

Celebrity appointments to boards can be rare, but they can also be beneficial: Weight Watchers International, Inc. (WTW) - Get Weight Watchers International, Inc. Report  saw its share price double in the days after it announced Oprah Winfrey had joined the board and bought 10% of the company.

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This article was written by a staff member of TheStreet.