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Boston Celtics to Add General Electric Logo to Uniforms Next Season

The Celtics now join the 76ers and Kings as the three teams who have secured sponsorship deals.

The Boston Celtics now join the Philadelphia 76ers and the Sacramento Kings as a basketball team that has secured a sponsorship deal. General Electric (GE) - Get General Electric Company (GE) Report will pay more than $7 million a year under an agreement with the Celtics to put the company's iconic round logo on the basketball team's uniforms, according to a person familiar with the deal who asked not to be identified.

This article was written by a staff member of TheStreet.

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