Boston Celtics to Add General Electric (GE) Logo to Uniforms Next Season - TheStreet

Boston Celtics to Add General Electric Logo to Uniforms Next Season

The Celtics now join the 76ers and Kings as the three teams who have secured sponsorship deals.
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The Boston Celtics now join the Philadelphia 76ers and the Sacramento Kings as a basketball team that has secured a sponsorship deal. General Electric (GE) - Get Report will pay more than $7 million a year under an agreement with the Celtics to put the company's iconic round logo on the basketball team's uniforms, according to a person familiar with the deal who asked not to be identified.

This article was written by a staff member of TheStreet.