That's Blue Origin, a space flight company he founded in 2000.
Bezos' vision is to build the necessary infrastructure to allow industrial activity on the moon. It's a difficult endeavor, but Blue Origin is making progress.
New Shepard's six-seater space capsule will start taking human passengers within a year. It's currently used to take research payloads up into space.
It launches off a booster, then the capsule releases for free flight once it crosses into space.
Once the trip is done, both the booster and the capsule float back down to earth -- the entire trip takes just 11 minutes.
Blue Origin is one of the many high-stakes bets Bezos has taken over the years -- but in the case of Amazon, it's more than paid off.
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