Black Friday Kicks off the Holiday Shopping Season

151 Million Americans are expected to go shopping today either in stores or online.
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151 Million Americans are expected to go shopping today either in stores or online. The National Retail Federation says the Thanksgiving weekend accounts for 15% of all holiday shopping. Retail analysts are reporting steady, and in some cases, strong traffic in their stores. After sitting out Black Friday last year, Apple ( (APPL) ) is offering gift cards on some items this year. The gift cards range from $50 on a purchase of an Apple TV to $150 gift card for a MacBook. There are also deals on iPads and older iPhones. President-elect Donald Trump spent part of his Thanksgiving holiday trying to keep Carrier from move to Mexico. He said in a Twitter ( (TWTR) - Get Report ) post that he's making progress on keeping the air conditioner maker in its home state of Indiana. Carrier executives say there is nothing to announce at this time.