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Best Black Friday Deals: WalletHub's Top 10 Retailers

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Black Friday, one of the hottest shopping days of the year, is here. People are waiting to grab the best deals on this day, which falls on Nov. 27 this year.

Due to the ongoing coronavirus pandemic, online holiday shopping for this year's holiday season could shatter all previous records. Adobe Analytics projects that this year’s Black Friday will also generate $10 billion in online sales, a 39% year-over-year increase.

If you are one of those who wait for Black Friday to steal the best deals, then WalletHub broke down the 10 top Black Friday retailers for this year.

One of the surprising retailers that's grabbed the attention of many is JCPenney. The company - which filed for bankruptcy in May and now planning to operate under new ownership - has the highest overall discount rate. 

JCPenny  (JCP) - Get J. C. Penney Company, Inc. Report is followed by Macy's  (M) - Get Macy's Inc Report, which is reporting its third quarter earnings on Thursday. Last month, the department store chain unveiled 'Black Friday Sneak Peek – unveiling this year’s biggest deals by the best brands earlier than ever.'

“This year, Black Friday at Macy’s is about allowing our customer to shop when, where and how they want – safely and friction free,”Macy’s senior vice president of customer activation Abigail James, said, in a statement. “Macy’s is unveiling our biggest holiday deals earlier than ever, with specially-curated deals available online and in stores throughout the month of November. Whether shopping for stocking stuffers or stocking up on your favorite brand, we are offering our customers many convenient ways to choose how they want to shop safely this holiday season.”

Companies like Home Depot  (HD) - Get Home Depot, Inc. Report, GameStop  (GME) - Get GameStop Corp. Class A Report, Nordstrom  (JWN) - Get Nordstrom, Inc. Report, Kohl's  (KOHL) and more are also offering steep discounts on this day. 

Check out the video above for more.

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