Black Friday in 2020: What It Will Look Like

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As retailers and consumers adapt to the pandemic, what will Black Friday look like this year?

According to NerdWallet, the mega shopping discount day will still take place, but with significant changes.

“Being there at the crack of dawn, waiting in lines, the hustle and bustle in the store — that’s probably not going to exist," said Jane Boyd Thomas, professor of marketing at Winthrop University.

“I’m expecting that Black Friday as we have grown to know it cannot exist in a Covid world, said Michael Brown, a partner in the consumer practice of Kearney, a global strategy and management consultant.

Experts expect Black Friday sales will shift further online. Consumers will also likely opt for contactless curbside pickup. It’s likely buyers will gravitate towards sales on computers and other technologies needed for work-from-home. Experts say it’s likely Black Friday sales will be extended over multiple days.

Of course, what Black Friday looks like in 2020 will depend on the state of the pandemic in the U.S.

However, one thing’s already clear: many big retailers are closing shop on Thanksgiving Day. Walmart  (WMT) - Get Report, Best Buy  (BBY) - Get Report, and Target  (TGT) - Get Report all announced they will be closed for the holiday.

“We know this has been a trying year, and our associates have stepped up. We hope they will enjoy a special Thanksgiving Day at home with their loved ones," said John Furner, president and CEO of Walmart U.S.

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