Indiana is getting major push back from business in the wake of a new, controversial law that could allow companies to turn away gay and lesbian customers. Indiana's Governor, Mike Pence, signed the law Thursday. It gives business owners who oppose homosexuality for religious reasons the right to turn away gay, lesbian and transgender people. Governor Pence hailed the law as a victory for religious liberty. But businesses are pushing back in a big way. Eli Lilly, for one, employs nearly 12-thousand workers in Indiana, mostly in Indianapolis. It says 'Simply put, we believe discriminatory legislation is bad for Indiana and for business.' Indianapolis is a major destination for conventions and sporting events, including the upcoming NCAA Final Four college basketball tournament. NCAA President Mark Emmert says the NCAA will 'work diligently' to ensure competitors and visitors at next week's final four are not "negatively impacted by this bill". And the CEO of Salesforce, Marc Benioff, said on Twitter that his company will dramatically reduce its investments in Indiana, calling the law an 'outrage'. Salesforce, a cloud computing company headquartered in San Francisco, acquired Indianapolis-based marketing software company ExactTarget last year for $2.5 billion. Legal experts differ on the potential impact of the law. But as some say, it might not matter, at this point, from an economic development perspective; the damage to Indiana's image has been done. For Main Street, I'm Sasha Salama in New York.