view transcript

1971

English teacher Jerry Baldwin, history teacher Zev Siegl, and writer Gordon Bowker opened first location in Seattle, Washington.

1984

Howard Schultz convinces the founders of Starbucks to test the coffeehouse concept in downtown Seattle, where the first Starbucks Caffe Latte.

1989

46 stores existed across the Northwest and Midwest.

1992

At it's IPO, Starbucks had 140 outlets and a revenue of $73.5 million.

2003

Over 10% of in-store purchases were made on customer's mobile devices using the Starbucks app.

Starbucks Fact: The original mermaid was a much racier drawing until the logo's 1987 redesign.

Starbucks Fact: $925 billion in Starbucks gift cards are activated every year.  (Or 200 Billion Frappuccinos)

Starbucks Fact: Starbucks' original name was going to be Pequod after a whaling ship from the classic book Moby-Dick.

One co-founder said, "No one's going to drink a cup of Pee-quod!"

"Starbuck is the name of the chief mate on the Pequod.

Starbucks Fact: The pumpkin spice latte is so popular, it has its own Twitter account with nearly 83,000 followers.

Nowadays, it's hard to go down the street with out facing the beckoning call of the Starbucks (SBUX - Get Report) siren. 

Our caffeine needs aren't going anywhere, and that was made clear by Starbucks' latest earnings report. The coffee giant reported an earnings beat with 75 cents per share with a record $4.6 billion in North American sales. Global revenues rose 9.2% to $6.63 billion. 

Take a sip of what could be next for the stock over on Real Money, where Starbucks is the featured stock of the day.

Now that we've talked the ticker, what about the company? Sit back with that pumpkin spiced latte (unseasonal? we don't judge here) and take a trip back to when finding a Starbucks every block wasn't a given. As it turns out, building a coffee powerhouse is a tall order.

Watch the video above to learn more about Starbucks and check out more of TheStreet's series Behind the Label: