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From Frosted Flakes to RXBAR: A History of Kellogg's

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Brothers Dr. John Harvey and Will Kellogg founded a health food company that produced foodstuffs for patients at Dr. J. H. Kellogg's Battle Creek Sanitarium.

The company produced and marketed health foods such as corn flakes, granola and caramel cereal coffee.

Dr. Harvey forbade his brother Will from distributing cereal beyond his patients– the brothers fell out.

Will Kellogg launched the Battle Creek Toasted Corn Flake Company on February 19, 1906 and the rest is history:

1952 - Frosted Flakes is introduced.

1964 - Kellogg’s  (K) - Get Free Report introduced its popular Pop Tarts pastries designed to be warmed inside a toaster.

2001 - Kellogg's made its largest acquisition, the Keebler Company.

2012 - Kellogg's became the world's second-largest snack food company (after PepsiCo)  (PEP) - Get Free Report by acquiring Pringles from Procter & Gamble  (PG) - Get Free Report for $2.7 billion.

2017 - Kellogg's acquires Chicago-based food company Rxbar for $600 million.

2019 - Kellogg's sold Famous Amos, Murray's, Keebler, Mother's and Little Brownie Bakers to Ferrero SpA for $1.4 billion.

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