Behind the Flannel: The History of Abercrombie & Fitch

Here's how Abercrombie and Fitch became the brand we know today.
Publish date:

Abercrombie & Fitch (ANF) - Get Report is scheduled to report before the bell on Thursday, Nov. 29. 

But the clothing-maker wasn't always the company that we know today. 

The company used to be an "elite outfitter of sporting and excursion goods."

It even outfitted legends such as President Theodore Roosevelt and Richard Byrnes.  

The store almost didn't make it today--it filed for Chapter 11 bankruptcy in 1976. However, it was saved once it was purchased by another clothing company and the focus switched to the clothing styles that we know the brand for today.

Watch more Behind the Label:

How Did Intel Get Its Name? Hint: Two Words Blend to Create It

Chinese Electric Car Company: NIO

Curious About the History of Salesforce? Here's What Investors Should Know

Tesla: 15 Years of Automotive History

Behind the Smile: Inside Walmart

Shopping for History: A Macy's Timeline

How Alibaba Got to Where It Is Today

From a Dorm to Silicon Valley: A History of Facebook

Behind the Stream: A History of Roku